For so long women are placed in a box inside of the Automotive industry , doubted that they cant be deemed "Pretty" & have an interest in anything car related. Females have a genuine interest in cars or even wrenching on there car on the weekend (#wrenchweekend)
We encourage ladies to break out of the boxes placed on them 100 years ago & go after what they truly desire!
To summarize this represents two words!
Confidence & Diversity !